Format Description

The Steer Radio laser focuses on the best of today’s Texas Country artists. Texas Country is exploding among young Texans for its clean straight ahead, non-Nashville approach to an original and fresh country sound - Texas Country.

The Steer targets the highly desirable younger 18-34 Adults demographic missed by most country stations. Nominated for Texas Country station of the year, The Steer is popular on college campuses across Texas and around the country. 

Steve Earle - Pat Green - Willie Nelson - Josh Abbott - The Great Divide - Phil Hamilton - Ray Wiley Hubbard - Jack Ingram - Billy Joe Shaver - Robert Earl Keen - Randy Rogers - Wade Bowen

Stand out from the country pack and give your advertisers something they can't get anywhere else - all in the pride of the Lonestar State!

The Steer proudly waves the Lonestar flag every hour of every day because as any good Texan will tell you, “I’d rather be a Steer in Texas than a bull in Tennessee! 

And, That Ain’t No Bull!"

Programming & People

The Steer started as an idea to make new Texas Country artists available across the nation to the growing and loyal audience who love their music. The unique approach focuses on the music and over the top imaging instead of talk from disc jockeys focused on Nashville and celebrity gossip.